Feb. 26, 2015 |
Second generation Crios winemaker José Lovaglio led the online tasting, which netted more than a half million Twitter impressions during a 24-hour-period (participants followed along and participated using the hashtag #Torrontés). Offline events at Torrontés “labs” in San Francisco and Mendoza drove awareness of Crios, new VC Salta offerings from Hermanos, Finca las Nubes and Coquena as well as Torrrontés from Tilia and Recuerdo. A diverse group of other producers joined in the online conversation, helping drive overall category impact.
Of the day’s success, Lovaglio said, “I was surprised that so many people are interested in knowing the inner workings of this varietal. I feel very proud.” Tweets containing the hashtag #Torrontés were projected onto a large screen at the San Francisco lab, where one reveler shared of the Twitter component of the tasting: “I think the best part about social media is that everyone gets to bring their opinion to the table.” With so many Twitter impressions generated within 24 hours surrounding #Torrontés Day, it looks like lots of opinions were indeed brought to the table – along with great memories and momentum for this variety. “I think that bringing happy hour to the virtual world is a very good thing,” another San Francisco reveler said. And it was. Stay tuned for #Torrontés Day 2013.
San Francisco Torrontés fans turned out in force for the event – José Lovaglio smiles at the camera, lower right. José online! The Twitter feed for #Torrontés was projected onto the wall at the San Francisco event. Revelers taste and tweet. Thanks : Vine Connetions Blog